Affordable branding for ambitious startups.

Thanks to a low-cost structure and highly flexible approach, I can deliver agency-standard work at a fraction of the price.

Who the Donald Duck is IGM?

Donald Duck is a cartoon character. IGM is Ivo McDonald - the handsome chappy in the picture.

I’ve done freelance branding since 2015 and have also spent time working at branding agencies in the UK and France. In 2022, I qualified as a Chartered Accountant, having spent four years working in financial audit. Before that, I helped run a cycling accessories startup.

I like to think my experience in business, finance, and design provides clients with a unique and valuable perspective for any brand-related challenges.

How can I help?

Brand strategy and design

I believe that all strong brands are built on a solid strategic foundation. That said, I understand not all companies are ready to invest in a full-blown brand strategy, particularly before proof of concept. If you prefer, we can build a strategy and design an identity in a piecemeal way, starting with the logo design and expanding to whatever else your business needs to get its feet off the ground.

Website design and development

I pride myself on clean, professional, and functional web design. Depending on the site’s complexity, this can either be achieved using web-based platforms such as Shopify, or through collaboration with specialist developers. Please get in touch to see specific examples or use the button below to see a recent project.

And just about everything else

Since 2015, I have worked with 100+ clients from all corners of the globe - each of whom has unique needs for their business. Whether it be packaging, posters, or UI design, the likelihood is I’ve already done it. See the ‘Projects’ page to see examples or just ping me an email to see whether I can help.

  • Not only is Ivo a strong graphic designer, but he also offers sound strategic advice. This combination was a valuable asset when getting our brand off the ground. Whether it be web design, slide decks, or coming up with company taglines, Ivo offers a top-drawer service at very reasonable prices.

    Tamer Ozmen, Mintus

  • I have recently started using IGM Branding and I am delighted with the results. Ivo has paid close attention to all aspects of my projects from the the initial idea through to the final design. He has a keen and intuitive understanding of what is required. His pricing structure is also very reasonable compared with other designers I have used in the past.

    Andrew Clayton-Payne, Fine Art Dealer

  • Ivo's creative genius brought our company logo to life! His attention to detail, artistic vision, and exceptional design skills surpassed our expectations. Easy and direct in communication, respects deadlines. Would use again (and again)!

    David Gibbon, Oxford Tutors

  • Ivo offers a high-quality, personable service from start to finish. His communication is excellent, clearly understanding our brief and taking it in exciting directions. He has a great eye, and the final results were excellent; we've never had so much praise for a business card.

    Felix von Stumm, ScriptUp

  • I loved working with Ivo, who is a genuine creative mind, and brilliant collaborator. He brings original ideas to the project, which is a rarity and was invaluable for us.

    Hugh Clegg, Filmmaker

  • Ivo's a class act. He's able to take ideas and quickly turn them into exactly what I'm looking for, ranging from a pitch deck to a logo to an entire brand strategy. He draws from a wide range of resources and inspirations to deliver a level of nuance atypical of a solo operator.

    Scott Burgess, Joywave