IGM Branding
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Direct Coffee

 
 

Direct Coffee

In what is now a highly crowded marketplace, it is essential for coffee brands to communicate an authentic and resonant brand message. When we first started working with Michaël and Marie back in 2015, it was clear that Direct Coffee had just this; the company refers to itself as a “social startup” and sought to “combine coffee trade with positive change”. From our end, it was important to translate this sense of eco-friendliness and sustainability through a number of brand touchpoints, ranging from the logo to the packaging to the website.

 
 
 
 
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