Heystack
Heystack is a MarTech agency focused on cutting-edge platforms that increase customer engagement (Iterable, Klaviyo, etc.). Through the power of well-structured MarTech stacks, they help customers deliver more personalised marketing campaigns, increase brand affinity, and ultimately boost sales.
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We were asked by Heystack to design and develop their new website using a web-based platform. We also helped with their SEO.
CUSTOM vs. WEB-BASED
After we'd taken the time to understand Heystack's existing setup and goals for the website, we decided to build the new site on Wix, the platform they had already been using. This would allow for a seamless transition of back-end data, which the business had already been accumulating.
DESIGN & BUILD
The development process began with a full design of the site wireframe on Adobe XD using Heystack's pre-existing brand guidelines. Once designs were finalised after a couple of rounds of feedback and iteration, we immediately began with the build. The final stage before deployment was a basic SEO setup, including: use of keywords, meta tags, internal linking, mobile optimisation, and optimised URL structure.